Lincoln Motor Company is currently undergoing a major reinvention. Those efforts have taken a major step forward with the unveiling of the 2015 MKC.

The Lincoln MKC is a small premium utility vehicle, and is the second of four all-new vehicles to be introduced by Lincoln. The MKC is an all-new crossover SUV for 2015, and enters Lincoln into the fastest growing market segment against established rivals such as the Acura RDX, BMW X3 and Audi Q5.

Being the most youthful offering from Lincoln yet, the MKC was designed with driver comfort in mind and comes with a host of premium amenities. Lincoln is targeting the growing base of new, young buyers growing in financial security as well as current owners looking to downsize as their needs change.

The MKC shares a platform with the Ford Escape, comfortably seats five, and features a unique style. To give it an elevated level of refinement over its Ford cousin, the MKC receives Lincoln-specific mechanical and feature upgrades.

The MKC was developed primarily for on-road driving, therefore it has a wider track and lower centre of gravity than the Ford Escape. This, along with its exclusive suspension and steering calibrations, give it a more surefooted character.

Epitomizing Lincoln’s new, youthful look, the MKC sports the brand’s contemporary split-wing grille. This is framed by high-efficiency HID headlamps with LED accents.

The MKC has a sleek profile, enhanced by crisp shoulder creases and sculpted body panels. The low, flowing roof and high beltline give it an athletic nature. Available 19- and 20-inch wheels add to the bold image.

At the back, full-width LED taillights compliment the front lights, and the distinctive wraparound liftgate combines form with functionality.

A very nice touch is the standard Approach Detection system. This feature senses your arrival and then illuminates the exterior lights, including the door handles colour-keyed to the vehicle. The Lincoln logo appears in front of both driver and passenger doors and warm ambient cabin lighting welcomes you in.

Inside the MKC, craftsmanship and technology combine to create a warm, luxurious cabin. Lincoln’s signature push-button gear selector adds to the open, airy feel by removing clutter from the centre. The available Vista Roof is expansive and allows both front and rear passengers a great view of the sky.

SYNC with MyLincoln Touch enables drivers to personalize their MKC through the eight-inch touchscreen. User-friendly knobs and buttons on the centre consol provide quick and easy access to the climate control and sound system.

The MKC’s power front seats offer a comfortable and supportive seating position to people of every size. The 60/40 folding rear bench is less accommodating as it is fixed in its position. This results in the MKC having less total rear legroom than some of its rivals.

Standard on all MKC models, Active Noise Control reduces unwanted engine noised while enhancing desired sounds to improve the driving experience. Microphones monitor the cabin’s sound profile and cancels out anything which would disrupt the serene environment.

Accessing the rear cargo space has been made easier thanks to the MKC’s foot-activated hands-free liftgate. If your hands are full, with the key in your pocket or purse, simply kick your foot under the rear bumper to effortlessly open the hatch. Pressing a button, of waving you foot under the bumper again, will smoothly close it again.

Customers of the 2015 MKC have a choice between two turbocharged EcoBoost four-cylinder engines. The base engine is also used in the Ford Escape and this 2.0-litre motor is rated at 240 hp and 270 lb-ft of torque.

The MKC’s optional engine is an all-new 2.3-litre unit that will also be found in the 2015 Ford Mustang. It produces 285 hp and 305 lb-ft of torque. Through the use of turbocharging, direct injection and twin variable cam timing, Lincoln was able to make this smaller powertrain powerful and efficient.

The six-speed SelectShift automatic transmission is mated to both engines. The wheel-mounted paddle shifters allow the driver to change gears quickly without taking their hands off the wheel, or they can leave it in full auto mode and relax.

The MKC comes standard with Lincoln’s Intelligent All-wheel Drive system, which includes Continuously Controlled Damping (CCD). Using Lincoln Drive Control, drivers can select from sport, comfort and normal modes to suit their mood while CCD constantly monitors the road to provide a smooth ride and enhanced handling.

Advanced safety technologies are also available on the MKC. Highlights are the collision warning with brake support and a lane-keeping system to help drivers avoid common accidents.

Lincoln introduces new park-out assist technology on the MKC. Where active park assist guides the vehicle into parallel parking spots, park-out assist steers it out of tight spaces.

Tell us what you think about the 2015 Lincoln MKC. Will it grab the attention of younger buyers?