This weekend, popular fashion corporation Urban Outfitters released a highly-controversial “Vintage Kent State Sweatshirt” featuring splattered fake blood. The sweatshirt was available through their website for $130.

The reference to Kent State University, and its association with blood and violence, is that in 1970 four Kent State students were shot and killed by US soldiers during a protest for the Vietnam War.

According to Slate Magazine, this is not the first time Urban Outfitters has sold clothing of this “taste”. In 2010, for example, the company sold a T-shirt with the words “eat less” printed on the front.

In a statement to CNN Money, Urban Outfitters claimed, “It was never our intention to allude to the tragic events that took place at Kent State in 1970”.

The clothing retailer also claims that the ‘blood’ stains and holes on the sweatshirt are only the result of discoloration and weathering.

Urban Outfitters has since pulled the sweatshirt from their online store and has been forced to apologize to several parties, including Ohio’s Kent State University.

These events will likely affect the public image of Urban Outfitters. The ‘bloodied’ sweatshirt has sparked a lot of debate across Twitter and other social networking sites.

Thoughts? Did Urban Outfitters realize the connection between a ‘bloody’ Kent State sweatshirt and the events of 1970? Or was the company unaware until it was pointed out to them?

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