Nintendo has decided to shutdown its reward program “Nintendo Club”.

The reason?

They say they are changing the customer experience for their gamers.

The program has had trouble attracting customers. Many gamers neglect the program and just play the consoles.

The program allowed gamers to earn digital coins that could be used to purchase loyalty rewards such as T-shirts, souvenirs or even games.

US members of the club will no longer be able to obtain coins after March, nor will they be able to purchase any items after June 30th. Similar dates of closure were presented for other regions.

New items are being added to the American Club Nintendo to get those with coins to redeem them.

In a statement, Nintendo said “Nintendo has the best fans in the world, and we thank them for participating in this free loyalty rewards program. Nintendo of America will be announcing a new customer loyalty program at a later date.”

Are you an Nintendo console user and do you use Club Nintendo?

How do you feel about the sudden closure happening later this year?

Leave your thoughts below!