Not to be outdone by Amazon, who launched their Kindle Fire tablet one day earlier than expected, Barnes & Noble has launched and shipped their new Nook Tablet one day early as well.
According to Barnes & Noble and reports from the field, the Nook Tablet began showing up in stores today, and was also shipped today to those who pre-ordered.
While Barnes & Noble did not give out any figures regarding how many Nook Tablets have been pre-ordered, William Lynch, Barnes & Noble’s CEO , said “…the customer response has been even greater than anticipated.”
The early launch and shipping of the Nook Tablet did not really come as much of a surprise to anyone who’s been watching Barnes & Noble and Amazon go tit-for-tat in the lead up to the launches of their new tablets. However, it has generally seemed that Barnes & Noble has been playing catch-up to Amazon’s press crush, as we reported garnering most of the attention, and will likely get the bulk of the sales.