Recently, New England shoppers have been in the market for a new grocery store.
After Market Basket’s shelves were stripped empty of milk, meat, cheese, fruits, vegetables, and dry goods, shoppers turned to other local grocery markets such as Shaws and Stop & Shop.
Along with empty shelves, employees of Market Basket waited outside to persuade shoppers to turn away and turn away they did.
Last week, Market Basket arrived at a resolution and will be restocking their shelves and putting their employees back to work.
Will shoppers return to Market Basket? Will the replacement stores try to capture their new customer’s business by changing their market plan?
In response to being asked how Stop & Shop would keep their new customers, Alexa M, Customer Care Representative for Stop & Shop responded: “Over the last few months we have worked hard to provide our customers with a great shopping experience and excellent value in all of our stores. We continue to do everything we can to keep our shelves stocked and ensure we have enough associates available to assist our customers. We have also brought in associates from other stores to help as needed.”
It appears that Stop & Shop will rely on their continued customer support in the hopes of keeping their new customers and will not change their business philosophy to profit from Market Basket’s conflicts.
Will you go back to Market Basket or will you now shop in your new grocery store?