A new website, founded by Amazon.com, is offering high-end woman’s, men’s, and children’s clothing and accessories at discounted prices. The site is ‘for members only’.

The new site, MyHabit.com, describes itself as a “private fashion sale site offering up to 60% off hand-picked selections from designer and boutique brands.” It features 360 degree views of the clothing on live models.

MyHabit will offer designer and boutique brands, including items from Vera Wang, Elizabeth and James, Doo-Ri Chung, Halston, I.Am, BedStu, Badgley Mischka, Kenneth Jay Lane Jewelry, Saurette, Cienta, and more.

Though MyHabit is promoted as being ‘private’ and ‘member only’, it’s not as exclusive as it’s made out to be. Membership is free, and those with an Amazon account are able to sign right in.

MyHabit will offer sales of “up to 60% off” through flash buys. Sales start at 9 am Pacific Time (12 noon Eastern Time) and last 72 hours. Standard shipping is free on purchases. Returns are also free – but returners will not receive cash back. Instead, they get a credit that can be used at MyHabit, Amazon or Endless.com.

MyHabit will be competing against other designer fashion sites such as Google’s Boutiques.com, eBay’s Fashion Store, and member only fashion sites like Vente Privée, HauteLook, Gilt Groupe, and Beyond The Rack.