Forget Thanksgiving turkey, Walmart has started the online holiday shopping season with several online holiday deals on November 1.
According to an article published by the Washington Post, many of the deals involve electronics and toys.
The retail giant has rightfully named their holiday shopping season “Early Bird Online Specials“.
With Black Friday still a month away, shoppers will start the online holiday shopping season early, with Black Friday and Cyber Monday still to come.
Meanwhile, Walmart’s physical sites have begun their transition from the ghost and goblins of Halloween to Christmas stockings and ornaments.
The transition is a good call. While many will venture online, taking advantage of free shipping for orders more than $50, shoppers will also visit their local store to compare prices.
This trend is growing, according to data from the Pew Research Center. Their findings, published in the report, “In-store Mobile Commerce During the 2012 Holiday Shopping Season“, discovered that:
– 46% of cell owners used their phone while inside a store to call a friend or family member for advice about a purchase they were considering.
– 28% of cell owners used their phone while inside a store to look up reviews of a product to help decide if they should purchase it or not.
– 27% of cell owners used their phone while inside a store to look up the price of a product, to see if they could get a better price elsewhere.
Walmart is also giving shoppers a chance to sign up early to receive notifications about their holiday shopping events through their home page.