Did you know that 1 in 8 women will develop breast cancer in their lifetime? 

With October as Breast Cancer Awareness Month, 1:Face Watch project offers a pink watch which is specifically designated to benefit the National Breast Cancer Foundation.

For every fourteen pink watches sold, funding goes towards one mammogram.

While many women can not afford a mammogram, it is a key step in the early detection of breast cancer.

Creative Director Fam Mirza of Mirza Minds explains why choosing the National Breast Cancer Foundation as one of his charities was important to him:

“Women are the genesis of creation.  We are major supporters of Breast Cancer awareness in partnership with The National Breast Cancer Foundation because it is the number one disease which effects our mothers and sisters.  We have provided over 1,400+ mammograms to women in need to detect and stop this disease in it’s early stages.”

Watches start at $40 and every purchase is generated into a contribution towards a major charity depending on the particular watch purchased.

These charities include: hunger, water, breast cancer, environment, aids, cancer and education.