Now that Halloween is over, Amazon has unleashed its store for Black Friday Deals and an Electronics Holiday Gift Guide. Logo for Amazon Holiday Gift Guide 2013

New this year, Amazon will be offering two Deals of the Day every day through December 22.

This is in addition to hundreds of Lightning Deals that will be offered every week.

Items featured in Lightning Deals are limited both in time and quantity.

All of this is a part of countdown and “pre-party” to Amazon’s Black Friday Deals Week beginning Monday, November 25th and running through Black Friday itself.

Amazon will also be offering Cyber Monday deals the week after Thanksgiving.

In the meantime, the company is promising “More deals than ever before on thousands of gift items including electronics, toys, clothing, jewelry, home, kitchen and more, now through Black Friday weekend.”

Since electronics always prove to be popular gifts, the site’s “60 gifts in 60 days” program will present a new electronics deal every day through December 31.

Amazon says, “With more than 350 of the hottest items, organized by category and gift recipient, customers will be able to find the latest gadgets for everyone.”

Ben Hartman, Vice President of Consumer Electronics for Amazon added, “We’re making it easy for customers to discover and zero in on the hottest gifts and holiday trends – from streaming media players to Bluetooth portable speakers.”

“Our Electronics Holiday Gift Guide is designed to help people shop how they like: by price, category, gift recipient and interest. The Guide gives customers gift ideas for everyone on their list, making it easy to shop from the comfort of home and take advantage of fast and free shipping”, he also noted.

Amazon’s Black Friday Deals Store will include discounts on gifts from brands such as Belkin, Canon, Dewalt, Hasbro, Invicta, Kohler, New Balance, Rubbermaid, Samsung, and more.

Customers can subscribe to receive notification of daily deals by email or by opt-in push notifications through Amazon’s mobile shopping app.

Amazon’s Black Friday Deals Store can be found at:

Amazon’s Electronics Holiday Gift Guide can be found at: