In an effort to stay competitive, Barnes & Noble has cut the price of their Nook Tablet and Nook Color. The move appears to be an effort to fight off direct competition from Google’s Nexus 7 and Amazon’s Kindle Fire.
The price of a Nook Color tablet is now $150. If you want to buy a Nook Tablet, the cost is now $180 for the 8 GB version, and $200 for the 16 GB version. That’s a discount of $20 for the Nook Color, and $50 for the 16GB Nook Tablet.
This move comes in a market that has evolved in an interesting manner in the past few months. Microsoft announced that the Surface RT and the Surface Pro tablets will appear in the fall and Google launched Nexus 7 during late June.
According to recent reviews, the Google Nexus 7 can be considered a full featured tablet. It’s only missing a rear facing camera and a few minor features. The Barnes & Noble Nook Tablet shares the same market as the Amazon Kindle Fire, as they are both much more oriented towards content consumption.
A new version of the Kindle Fire will launch soon, according to the buzz on the internet. And the price of the new Google Nexus tablets were about the same as the Nook Tablets. This may have been putting quite a squeeze on sales of the B&N Nook, leading to their decision to lower the Nook’s pricing.
We may see some new, innovative products coming out of Barnes & Noble sometime in the near future. Microsoft invested $300 million in the bookseller last April, apparently with the idea of creating a textbook platform that can compete with iBooks. We’ll keep an eye on this and provide details as they come in.
Will you take advantage of the price drop to get a new Nook? Or will you opt for a different tablet? Tell us about your decision in the comment section below!