Just one month after addressing its customers about mysterious fibers found in its treats, Pedigree is back under fire for foreign fibers found in its “new formula” kibble.
Back in July, Pedigree released a statement assuring its customers that the bristle-like fibers poking out of Pedigree Marrobone treats were natural fibers, most likely pig hair. Now, a month later, Pedigree has released another statement to explain the wire-like fibers sticking out of its “new formula” kibble.
Pedigree’s statement regarding its kibble reads:
We have reviewed product samples and have confirmed that it is natural fibers that consumers are seeing in the kibble. Because Pedigree is manufactured using meat and bone meal, it’s possible for natural fibers, like pig hair, to appear in the finished kibble. There is absolutely no quality or safety concern with the natural fibers. They are completely safe for dogs to consume. We can assure you that our Pedigree products are safe and nutritious. Quality and food safety is our top priority as we conduct over 600 quality checks each day in our plants, including metal detection. Because we take every consumer concern seriously, we encourage them to reach out to us at 1-800-525-5273.
Despite the assurance that the fibers in Pedigree’s kibble are safe, many dog owners are unconvinced and are refusing to scoop Pedigree kibble into their dog’s bowls after their experiences with the food.
Vito of Adelaide, South Australia, commented on one of Pedigree’s Facebook posts: “Following on from all the other comments – my dog has also become deathly ill since eating the new formula. I’ve used the old mix for years and never with an issue. Since changing, we have found him in his kennel, covered in diarrhea, and near death a couple times (tonight being the latest) before piecing the puzzle and realizing it was the new food! Really disappointed and sickened to think what this food is doing to all these poor dogs out there. Off to buy some food tomorrow, with fingers crossed he makes it through the night.”
Patrick of Ambridge, PA, commented on one of Pedigree’s Facebook posts with a picture of a magnet with tiny wires sticking to it captioned: “Pedigree dog food alert! Had to get Chance a bag of this on the fly the other day. Wires all through it. Every piece of food!”
Pedigree claims the fibers are pig hairs, but since when are pig hairs magnetic? Is there just a problem with the kibble’s new formula that is making dogs sick, or is Pedigree trying to hide a metallic truth from its customers?
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