Forever 21 Launches First Store In London | Opens July 27

Last night (July 20) Forever 21 launched its first London store on Oxford Street.

At the grand opening there was a working carousel, multiple tepee tents, beach huts, and even a faux Hollywood backdrop!

A hologram fashion show took place and showcased the American clothing chain’s new hot fashion designs.

Bip Ling — who is a DJ, fashion blogger, and the face of the UK’s Forever 21 chain — provided the musical entertainment for the evening, all while dressed in teal suede shorts and glittery silver heels.

An attendee of the fabulous Forever 21 launch stated: “There was something going on everywhere you looked. Girls on roller-skates, an ice-cream van and the carousel was amazing.”

The new Forever 21 store on Oxford Street will consist of three floors, and will be open to the public July 27.

Consumer Expert Ariel Relaford

Ariel is a full-time university student currently studying English and Business. Ariel loves to write about electronics, fashion, and entertainment news, and is currently in the process of writing a preteen horror novel.