Google just won a popularity contest that pitted four big tech giants against each other… and not only did the search engine have the highest favorability rating, they also had the lowest unfavorable rating of the bunch.
The poll was conducted by Langer Research and sponsored by ABC news and the Washington Post. It was released late last week.
Google was pitted in the poll against Apple, Facebook, and Twitter.
Google won with a whopping 82% favorability rating, and in unfavorability rating of only 9%.. Apple came in second with a favorability rating of 74%, and unfavorability rating of 13%.
Facebook followed up in third place with a favorability of 58%, and unfavorability rating of 28%.
Twitter placed last with a favorability rating of only 34%. Twitter was the only company that had a higher unfavorability rating (36%), than favorability rating.
An analysis of the poll found that Google’s and Apple’s favorability rating was highest amongst those with household incomes of $100,000 or more. They favored Google at 93%, and Apple at 91%. Poll participants under the age of 30 also ranked Google and Apple higher than the average participant, with Google coming in at 92% favorability and Apple at 81%.
Analysts also found that political leanings and gender were factors in Facebook’s favorability ratings. Liberals liked Facebook more (74%) than moderates (55%) and conservatives (54%). Women liked the social networking site more than men, 63% vs 53%, respectively.
The poll was conducted from March 28 to April 1, 2012, and included 1,007 adult participants. According to Langer Research Associates, there’s a margin of error of 3.5 points.
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