Pssss… I have a secret.
Keurig, the company that has revolutionized the way we brew coffee is now jumping into the soup business.
Sounds great right? Well, maybe it’s just me but it actually sounds like a bad idea, and after taking a closer look I’ve discovered it’s not just bad, it’s REALLY bad.
Why? because you can ALREADY make soup using your Keurig, and not only is it a lot easier without the kits, but it tastes better and costs less!
Let me explain..
Keurig has announced that they are partnering with Campbell’s to bring consumers “Fresh-Brewed Soup” kits, which can be made in any machine that accepts K-Cup pods.
The kits contain a noodle packet and broth pod; you put the noodles into a cup and the broth pod into the machine to brew.
Once it’s brewed, empty the broth into the cup, let it sit for 2-3 minutes and you’re done.
The kits are currently available in only 2 flavors: a chicken broth and noodle mix or a southwest style chicken broth and noodle mix.
They retail for $12 for 8 packet and can be found on the Kuerig site or Amazon; grocery stores will carry them in the near future.
Okay, so now let me explain why this doesn’t work:
· You can already do this!
Anyone can go and buy a can of soup, brew plain hot water in their Keurig, and add it to their soup.
So this “soup kit” is unnecessary, in every sense
·It will cost you more:
8 packets cost you $12, which averages out to $1.50 a serving.
That is significantly more than a standard “cup-a-soup”.
In my corner store in Brooklyn I can purchase a Ramen or Nissin “cup-a-soup” for 89¢.
That might be worth it for the convenience, except…
·It is a bit more time consuming:
For best results it is suggested you use the “hot water brew cycle” without a K-Cup pod before and after making a soup.
This means a 3-minute process has now become a 10 minute one- double the time with no real reward.
·It may not taste good:
Think about it: you are making soup and coffee using the same vessel, so no matter how well you clean it, odds are you may end up with soup that tastes like coffee or vice-versa.
The fact that they tell you to run the machine before and after making soup more or less confirms this.
As the owner of a Keurig, I can attest that even after cleaning my machine there have been time when my tea still had faint traces of coffee.
Somehow, I don’t think running the machine once will solve that issue – chicken flavored espresso anyone?
Seriously, I understand why Keurig thought this would be a good idea, but in reality it is a bad move for the company.
Form convenience to cost, in my opinion it is not worth it for Keurig customers and makes the company look a bit greedy.
What do you think about it?
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