Guests at participating Loews Hotels can now have access to chauffeur-driven Fiats for 2014.
The luxury hotel and Italian automaker have partnered to provide Fiat 500L models to guests in the form of loaner vehicles or chauffeured service at five locations.
Chauffeur-driven Fiat 500L amenities will be provided at Loews Madison Hotel in Washington, D.C., Loews Regency Hotel in New York City, Loews Hollywood Hotel, Loews Santa Monica Beach Hotel and Loews Miami Beach Hotel.
The Miami Beach, Hollywood, and Santa Monica Beach locations will also offer two complimentary FIAT loaner vehicles in the form of a Fiat Cabrio or all-electric 500e.
Guests will be allowed to use the loaner vehicles for up to three hours a day.
Fiat’s 2014 500L features a 1.4L MultiAir Turbo Engine, six-speed transmission, a roomy interior, and rates 33 mpg highway with 25 mpg city.
The partnership is the first of its kind for both companies, according to statements released to the press.
“Loews has never done anything like this before,” said Elizabeth Harlow, Senior Vice President of Marketing for Loews Hotels & Resorts. “Whether as a perk for business or an upgrade for pleasure, the Fiat 500L service is an amenity that speaks to our guests in a language they can appreciate and a style they deserve.”
“This is a first of its kind partnership for the FIAT brand,” said Casey Hurbis, Head of Communications, FIAT Brand North America. “This is an innovative union that reinforces the style, fun and individualism that characterize both the FIAT and the Loews Hotels brands as we both continue to evolve and reach out to a new demographic – and a new lifestyle.”
Seasonal rates for stays at Loews Hotels begin at $209 per night.
Travelers can book a stay or learn more about Loews locations at www.loewshotels.com.
Shoppers interested in the 2014 500L Fiat can view more at www.FIATUSA.com.