One Direction Launches New Fragrance: That Moment

One Direction Launches New Fragrance: That Moment

Since One Direction star Harry Styles had announced the news of their new fragrance That Moment in February, young girls all over have been in anticipation.

The bands first fragrance, Our Moment, was a record breaking success becoming the fastest selling fragrance in 2013.

Our Moment had $120 million in sales, selling one bottle every minute up to Christmas.

In Harry’s video he states: Your reaction to Our Moment has been absolutely amazing….We have come up with a new version of Our Moment with some of the original notes but with some new stuff so it’s taken things like pink grapefruit and jasmine and mixing them with new scents like green apple and violet in a swanky new bottle. It’s a special edition called That Moment. We hope you like it as much as we do.

The swanky bottle is ornate with pink glass and is finished with a silver crown top. The scent is described as a blend of green apple and cucumber for a fresh and fruity aroma with a touch of peony, violet and a hint of cedar wood.

That Moment, which is a limited edition,  will launch in stores in England first on April 2nd, at Boots.

Here in the US, it is available now online only for Macy’s, and will be in stores at the end of April.

The 3.4 oz. bottle retails at $59.50.

Are you a 1D fan? Did you order your bottle yet?

Consumer Expert Tina Scaccia

Tina has been a Beauty Consultant and Makeup Artist for over 10 years. Tina's favorite topic to write about is Beauty News. She is married and a mom to two beautiful girls. Tina also loves to shop and travel.