Guitar maker Fender has launched the Mod Shop, a new website tool allowing users to create the factory-customized model that they want.
It allows users to “go from purchase to playing in 30 days.”
Users of the Mod Shop can choose a Telecaster, a Stratocaster, a Precision Bass or Jazz Bass. Then they can choose colors, and options of rate fingerboard, fretboard, plastic parts, pickups and other parts of the guitar. They can even choose the strings they want.
Once they’re done with the options, the user can order and get their guitar within a month.
Fender is using the hashtag #FenderModShop.
What do you think? Will you be ordering a Fender guitar through the Mod Shop?
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