Target has been in the news this week after becoming the latest retailer to fall victim of a major security breach.
In response to the backlash it has received from angry customers, the store is extending a 10% off almost everything promotion to all shoppers, this weekend and in stores only.
Yesterday the retailer reported that hackers were able to infiltrate Target’s database and gain access to payment data for shoppers who used debit and credit cards at Target stores between November 27 and December 15, 2013.
The strong turnout Target stores saw on Thanksgiving Day and throughout Black Friday weekend means that the debit and credit card accounts of almost 40 million shoppers might have been illegally accessed during that time, according to Target.
Upon discovery of the breach, the company issued a press release saying, “Target alerted authorities and financial institutions immediately after it was made aware of the unauthorized access, and is putting all appropriate resources behind these efforts. Among other actions, Target is partnering with a leading third-party forensics firm to conduct a thorough investigation of the incident.”
Worried and incensed customers have had trouble getting through to Target via phone or web.
Target CEO, Gregg Steinhafel, issued a statement today saying, “We apologize and want you to understand that we are experiencing unprecedented call volume. Our Target teams are working continuously to build capacity and meet our guests’ needs.”
In the statement he continues to apologize for the inconvenience to customers and extends a 10% discount, usually reserved for employees, to all customers.
This weekend—December 21 and 22, 2013— all shoppers at Target can receive 10% off their entire purchase, in stores only.
The offer is limited to one per guest, to be used in a single transaction.
Target’s 10% offer is not valid in Canada and exclusions still apply.
According to Target.com, items excluded from the 10% promotion include: all gift cards, entertainment cards, airtime cards, prepaid cards, iTunes cards, Apple, Bose, all video games, Playstation 4 consoles, Xbox One consoles, Target Mobile(SM), prescriptions, optical, clinic, and alcohol purchases.
The offer also can’t be used with any other coupons.
For more information about the Target 10% off promotion as a result of the security breach, visit target.com/10percent.
Shoppers worried their debit or credit card data might have been compromised as a result of the security breach can call Target at 866-852-8680 or they can learn more about what steps to take at https://corporate.target.com/discover/article/Important-Notice-Unauthorized-access-to-payment-ca.