Today, 7-Eleven is giving away free Slurpees all day in honor of 7-Eleven’s 75 birthday!

The company, 7-Eleven, invented convenience retailing in 1927 in Dallas, Texas when a Southland Ice Company worker started selling bread, milk and eggs on an ice dock. Since then, “convenience” has become a huge business worldwide. The small ice company has sprouted into an international retailing chain with 8,600 7-Eleven stores in North America and approximately 41,500 stores world wide.

7-Eleven invites its customers to come celebrate its birthday today with free 11-ounce frozen Slurpee drinks.

Acording to Hampton Roads, “Slurpee-brations” and 7-Eleven birthday parties will be held at select stores with music, entertainment, prizes and food sampling, and Slurpee-mobiles will provide free samples at select 7-Eleven stores across the country.

“7-Eleven Day and giving away free Slurpee beverages is our way of thanking customers for their patronage throughout the year and showing appreciation for their support,” said Jesus Delgado-Jenkins, 7-Eleven’s senior vice president of merchandising, marketing and logistics. “Even without the five million free Slurpee drinks, July is the biggest month of the year for Slurpee sales. What better drink for the hottest month of the year?”

In 2009, 7-Eleven gave out over 3 million Slurpees, but now has recently increased to over 5 million free Slurpees due to the use of social media to spread the word.