Urban Decay has taken the hassle out of trying to select the right makeup colors when shopping for a gift.
The company offers a unique feature on its website that allows the gift recipient to customize their present.
Through UrbanDecay.com’s E-gifting option, shoppers can electronically gift makeup to someone and the recipient can then customize their gift.
Here’s how Urban Decay’s e-gifting works: The buyer selects a gift and the recipient will be notified of their gift by email a short time later.
After following their gift link, the recipient can choose to accept the gift as is or they can alter the selection and exchange it for another color or item more customized to their needs.
All of this can be done before the item even ships.
E-gifts can also be scheduled for sending on a specific date, up to 12 months in advance.
If an item is out of stock or unavailable, the recipient is given a gift credit in the same amount to use on something else.
Recipients can also select where they’d like the gift sent to, so if the sender is unsure of the recipient’s shipping address, it’s not an issue. The sender merely needs the recipient’s email address to set up an Urban Decay E-gift.
To set up an E-gift, shoppers select an item on the Urban Decay site and click on the “E-Gift This” button that appears below the usual Add to Bag button.
The site carries a range of popular prestige cosmetics including eyeshadow palettes, lipstick, eyeliner, mascara, and more.
Full details on Urban Decay’s E-gifting program can be found at https://www.urbandecay.com/on/demandware.store/Sites-urbandecay-us-Site/default/Loop-Home#support.
Urban Decay is also running a five-day Black Friday flash sale on its makeup for 2014– details here.