Victoria’s Secret’s Pink Friday event has officially started and this year’s sale is going to be bigger than ever.

The annual sale takes place all day today, Friday, August 7, both in-stores and online, with online deals starting at midnight.

In addition, over 150 Victoria’s Secret stores will offer a preview Thursday, August 6th at 10 P.M. (EST) for those looking to shop early- see a full list of locations here.

This year’s event will feature exclusive offers for that day, along with discounts on all Pink merchandise and college gear; other Victoria’s Secret merchandise will be regular priced.

Those interested can sign up for a reminder via Facebookcalendar, or text FRIDAY to 877465.

Will you be shopping on Pink Friday?

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