Microsoft is planning to sell the Nokia Lumia 521 at Walmart later this month for a price tag of less than $150, according to Business Insider.
According to reports, the retailer will stock the phone starting next week.
Home Shopping Network, the first retailer to stock the handset, sold out last week.
Nokia Lumia 521 is actually the T-Mobile version of the Nokia Lumia 520.
Features include a 4-inch display screen, a 5 megapixel rear camera, 8 GB of internal SD memory, and a microSD slot for expansion up to 64 GB. The device is also 4G compatible.
Shoppers won’t be required to sign a contract to get this price. The Nokia Lumia 521 will be available at Walmart under T-Mobile’s $30 Unlimited Web & Text with 100 minute talk plan.
No contract means this would be much cheaper than Apple and Android devices that require contracts.
This move could potentially turn out to be fruitful for Microsoft. Expect them to continue to target retailers to attract more people towards Windows Phones, which only have a 3.2% share in the US smartphone market at this point.