Pepsi is launching a new sweepstakes during the 2015 Grammys on Sunday, February 8 where fans can win trips and backstage passes to major music festivals and concerts or the 2016 Grammys.

In addition, the beverage company will be releasing new music videos during Sunday’s Grammys.

“Out of the Blue” is Pepsi’s new music platform that aims to provide fans with once-in-a-lifetime music experiences.

The sweepstakes runs for 100 days from Grammy Sunday on February 8 through May 18, 2015 and each day a winner will be chosen for “Out of the Blue” prizes.

Winners receive a trip by air to a major music event for themselves and three guests.

“Out of the Blue” prizes can include “backstage passes, premier seats at a show, artist meet and greets, access to rehearsals and sound checks, and more,” according to a statement released by Pepsi.

SXSW and the 2016 Grammy Awards are among examples of the music events and concerts included.

To participate in Pepsi’s “Out of the Blue” sweepstakes and for eligibility to win, fans can follow @Pepsi on Twitter, then take a picture of any Pepsi beverage product and post it to Twitter with hashtag #OutoftheBlue.

After entering the sweepstakes, fans will also be able to view new videos each week that provide exclusive behind-the-scenes videos and “Out of the Blue” moments from music artists and events.

Pepsi’s “Out of the Blue” spots will begin airing on television during the 57th Annual Grammy Awards on CBS, Sunday, February 8.

Fall Out Boy, a previous Grammy nominee, and Charli XCX, a current Grammy nominee, will be among the artists featured.

Another Grammy nominee, Jhene Aiko, will be serving as an “Out of the Blue Correspondent” and helping with artist interviews, behind-the-scenes access, appearing at events, and spreading the word through social media for Pepsi.

Pepsi has also announced it’s partnering with the Grammys to highlight the careers and stories of Grammy nominees Bastille, Brandy Clark, Eric Church, HAIM, and Sam Smith. The highlight videos will air on Grammys night.

The 2015 Grammys will air Sunday, February 8 at 8 Eastern/7 Central on channel CBS.

Fans interested in a chance at winning a Pepsi “Out of the Blue” music experience or learning more about Pepsi’s Grammys Night 2015 music videos and events can learn more at or follow @Pepsi on Twitter.