AT&T, the 2nd largest mobile provider in the United States, announced Saturday that they will implement price cuts for wireless customers with large data plans, family plans, and additional discounts for new customers.

The new campaign, deemed “best-ever-prices” by the company, will provide a family of four unlimited talk and text with 10GB of shared data for $160 a month.

The estimated savings will be between $40 and $100 per family.

These discounts are available for any consumer as well as businesses with up to 10 phone lines.

AT&T is welcoming customers from Verizon, Sprint, T-Mobile or any other wireless carriers who switch their service.

For a limited time, AT&T will offer new and existing customers a $100 credit for each new line of service they open when they purchase a smartphone.

The new pricing went into effect on Sunday, February 2nd.