The Galaxy S4 was revealed on 14th March, 2013, at Radio City Music Hall in New York City.
Samsung has garnered lots of attention with their slick marketing campaign.
Rivals have alternated between trying to outright attacking the Galaxy S4’s features and design.
Now Apple has launched a new marketing campaign and posted a new web page on their official site.
The web page contains the heading ‘There’s iPhone. And then there’s everything else’, followed by an excerpt ‘What makes an iPhone unlike anything else? Maybe it’s that it lets you do so many things. Or that it lets you do so many things so easily. Those are two reasons iPhone owners say they love their iPhone. But there are many others as well’.
Apple also points out on the page that the iPhone has received 8 consecutive JD Power awards for customer satisfaction.
Is Apple acting worried? Perhaps even suggesting, by launching this new marketing campaign now, that the Galaxy S4 is a threat? Yep.
Do you agree? Tell us what you think in the comments section below!