Google is rolling out new mobile features for Black Friday to Google Shopping, the shopping section of their search engine. This will hopefully make researching Black Friday purchases easier.
Google Shopping will now provide information on products, such as detailed specifications, where to buy, and reviews, all on your smartphone. For selected products, you’ll even be able to view 360 degree rotatable images,
Google revealed that nearly 50% of 25-34 year olds use their smartphones to shop online while standing in line at a store, so these added features make sense.
Hopefully the new features will make Black Friday shopping a bit easier this year, and will help to make better researched shopping decisions. However, as of this writing, the features have not yet been rolled out. We’ll have to wait a day or two to see what they look like.
Google Shopping is also offering gift ideas for kids, families, tech-heads and outdoor-lovers through their home page.
Do you use your smartphone to research products while shopping?
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